the heart of unique

if you know anything about jasper hearts wren, you know that we seem to always be talking about unique LA, but today is a little different. yah, yah, yah, we'll be participating in their 5th annual spring show this weekend (mother's day!). and yah, yah, like the past shows it features hundreds of made-in-the-usa designers with clothing, jewelry, stationery, and even food and drinks. yes, its beautifully curated so you'll be wowed by booth after booth and table after table of creatively designed and displayed products. and yes, of course they are still great at throwing a party - there is always a DIY area, free drinks, a photo booth, a free tote bag, and no telling what else this year! we know, you get it!

but today we want to take a sec to mention the creator of the event and founder of Unique USA.

Sonja Rasula, Unique USA

when we first starting doing these events, we always wondered how Sonja Rasula did it. she puts together these huge consumer fairs and the kicker is, customers show up.  lots of customers. like more than 20,000 at each event. and you know what that means? vendors are successful. like to the tune of $1.5M per event, collectively. and customers are excited to have a giant mall-type shopping area without all the gap and panda express.

Sonja set out to create a consumer space that showcased up-and-coming designers that make product locally. she wanted to create a world in which artisans could make money from their craft. her business model also places importance on growing the local economy and teaching shoppers to buy in a socially and environmentally conscious way. she totally nailed it. all the while managing to give back to the community (they've donated close to $30,000 to date). jasper hearts wren, for one, is very, very grateful!

read a great article that Los Angeles I'm Yours wrote about Sonja here because our blurb just scratches the surface of the cool stuff she's doing.  get inspired!

xo/jasper hearts wren


Unique LA 5th Annual Spring Show
May 11 + 12 // 11-6pm
California Market Center, LA

Unique USA is the parent organization of Unique LA/SF/NYC and CAMP.

Los Angeles I'm Yours is a website that focuses on the art, design, lifestyle, and culture of LA.